When I was launching this business I debated whether I would start a Twitter account solely for Rock Steady Strategy. Now my regular Twitter account has been with me since 2007 and I love the people I follow. It’s a fun mix of friends, bloggers, businesses, other entrepreneurs, and more. Why would I want to start from scratch only to probably follow these people all over again?
I decided to stick with my existing Twitter account because I’d never want my online presence to be strictly business. I also connect my Instagram account to my Rock Steady Strategy Facebook page, so I can share photos. I want to show that I’m a real person who can talk about things that aren’t social media. I want my potential clients to know what they are getting into when they’re thinking about working with me.
Yes, I talk about my passion for helping you create massive impact with social media for your biz, but there’s also my Friday Night Lights obsession and eleventy hundred adorable corgi photos. Because that’s part of what makes me ME.
There’s a ton of social media strategists out there, but there’s probably only one who is thinks of herself as Ravenclaw, shamelessly loves Britney Spears, couldn’t live without her paleo slow cooker recipes, and wants to be Tami Taylor when she grows up.
When you get down to it, people buy from people.
They don’t buy from how many different ways you word tweets about your new program. They don’t decide to work with you because you update your Facebook page 5 times a day with links to all the great content you’ve created.
When I think about hiring a web developer to make some changes on my website, I remember the one that has a really cute dog, seems super rad and is someone I’d totally like to hang out with, so she is the one I’m hitting up.
Are those the only reasons I’d like to work with her?
Nope. She also comes highly recommended and does amazing work. But those little things are what set her apart in my mind from the hundreds of other web developers out there.
People decide to work with you because they feel some sort of connection to YOU.
This doesn’t mean you should get all TMI or start tackling all the hot button topics just to make sure you’re standing out in the crowd. Obviously, you should do what feels comfortable and makes you feel good. That’s most important.
It might take a little time, but you’ll find that right mix of business and you.
But keep in mind – yes, automating your social media can be helpful, but you don’t want to automate your voice.
You being you is what’s going to make that sale. TWEET THIS!