how much of you should be in your social media?

When I was launching this business I debated whether I would start a Twitter account solely for Rock Steady Strategy. Now my regular Twitter account has been with me since 2007 and I love the people I follow. It’s a fun mix of friends, bloggers, businesses, other entrepreneurs, and more. Why would I want to start from scratch only to probably follow these people all over again?

I decided to stick with my existing Twitter account because I’d never want my online presence to be strictly business. I also connect my Instagram account to my Rock Steady Strategy Facebook page, so I can share photos. I want to show that I’m a real person who can talk about things that aren’t social media. I want my potential clients to know what they are getting into when they’re thinking about working with me.


Yes, I talk about my passion for helping you create massive impact with social media for your biz, but there’s also my Friday Night Lights obsession and eleventy hundred adorable corgi photos. Because that’s part of what makes me ME.

There’s a ton of social media strategists out there, but there’s probably only one who is thinks of herself as Ravenclaw, shamelessly loves Britney Spears, couldn’t live without her paleo slow cooker recipes, and wants to be Tami Taylor when she grows up.

When you get down to it, people buy from people.

They don’t buy from how many different ways you word tweets about your new program. They don’t decide to work with you because you update your Facebook page 5 times a day with links to all the great content you’ve created.

When I think about hiring a web developer to make some changes on my website, I remember the one that has a really cute dog, seems super rad and is someone I’d totally like to hang out with, so she is the one I’m hitting up.

Are those the only reasons I’d like to work with her?

Nope. She also comes highly recommended and does amazing work. But those little things are what set her apart in my mind from the hundreds of other web developers out there.

People decide to work with you because they feel some sort of connection to YOU.

This doesn’t mean you should get all TMI or start tackling all the hot button topics just to make sure you’re standing out in the crowd. Obviously, you should do what feels comfortable and makes you feel good. That’s most important.

It might take a little time, but you’ll find that right mix of business and you.

But keep in mind – yes, automating your social media can be helpful, but you don’t want to automate your voice.

You being you is what’s going to make that sale. TWEET THIS!



perfectionism + Break Free & Flourish Magazine

Last month, I had the incredible opportunity to contribute a piece to Break Free & Flourish Magazine’s inaugural edition. It’s the first time Rock Steady Strategy has been featured anywhere, so I’m pretty excited about it!

break free and flourish


Break Free & Flourish is packed with a ton of wisdom and insight from 21 amazing women entrepreneurs. You’ll find articles from Helen Hunter MackenzieShenee HowardJenny Shih and more! All these lady business owners who have been there before or are still there now, dealing with the ups and downs of building a flourishing business.

For this first issue, I wrote an article about perfectionism. Or at least what I thought was perfectionism. It turns out it was something completely different.

Want to know what it was? Grab your copy and check out my article on page 38 titled, The Perfectionism Trap.

If you’re up for sharing, I’d love to know your AHA! moment. What was your breakthrough that finally let you start flourishing in your business?



the best decision I’ve made in months

Last week was a rough week. There was all sorts of stuff going on, I got food poisoning and everything just felt really messy.

So I did something I normally don’t do. I turned my work email off on my iPhone and it’s been off since that moment. (Did you just sigh with relief thinking of that? I just did all over again). Normally I work every day of the week. It might not be for hours and hours every day, but I do dig in on the weekend and get stuff done.

I decided I needed to just stop.

The three day weekend was amazing and not in an I DID ALL THE THINGS! kind of way, but in an I finally let myself fully relax kind of way. I spent most of the weekend on my couch watching an insane amount (no, seriously, like two seasons) of The West Wing on Netflix and slept in.

On Monday evening, I noticed that I was feeling so much more energized and excited to get back to work. That feeling alone made that break worth it. I love what I do and feeling refreshed and ready to take on the world was just what I needed.

I’ll be totally honest and say the past few months have been pretty intense. Without getting into the nitty gritty I’ll just say, I try really hard to take care everyone else and hold everything together. But by doing that, I put myself on the back burner way too often. Things started falling through the cracks, but I was too busy powering along trying to do everything that I hadn’t realized it. It was GOGOGO all the time.

My little Me Vacation made me see how badly I needed this time off. I didn’t know how burnt out I was until after I had recovered from it!

It’s so important to slow the hell down.

I know that seems like such a DUH kind of thing and it really is for most people. Apparently I’m the person who needed to learn the hard way and have a little meltdown before getting my shit together.

Am I still going to work like a crazy woman? Yep. Am I still going to be all mama bear and try to do all the things? Probably.  But taking time for myself is going to be part of my routine now.

My I need more of this in my life / self-care / to-do list:

  • My email is going to stay off my phone. If a message is so important that I need to answer it immediately, I probably should do it from my computer instead of on the fly, right?
  • One whole, full, totally work free day a week. No email, no “checking one little thing”, nothing.
  • Establishing business hours for email. After a certain time, work communication goes off for the night. I am a night owl though, so other work can be done late. I’m not going to be “on call” anymore though.
  • Daily meditation. There are some amazing women that I’ve talked with recently about this and I’ve only been sporadic about my practice. It’s going to happen daily going forward.
  • Yoga. This is something I’ve been meaning to start, but just haven’t gotten around to doing. Now it’s start time!
  • Reading more. There was a time where if you saw me, you’d probably see me behind a book. There hasn’t been nearly enough of that lately, so that is going to change.
  • Treating myself to a mani and pedi at the cute salon up the street for me. My first of the season and so necessary!

I’ve showed you mine, now you show me yours. What is (or will be) on your slow the hell down list?

social media is not one size fits all

It’s pretty easy to believe you need to be present on every single social media platform out there to spread the word about your work. But the truth is, they aren’t all going to work for you and your business.


What works for a health coach won’t work for an interior designer and that won’t work for someone with a product based business. It’s all going to be different and I promise you’re not going to miss out on anything.

So many businesses waste tons of time, energy and money because they believe by being everywhere, they will eventually find the right customer.

I don’t know about you, but eventually is just way too vague and open-ended for me.

I want to connect with my Right People right off the bat. I want my Right People to be able to find me immediately, not just stumble across something I put out on a random social media profile.

Your audience might be on Facebook, but because you’re wasting so much time using Pinterest when it’s just not the right platform for your business, you’re not using Facebook effectively. And that is costing you potential customers.

Don’t you want to kick ass and dominate one or two places instead of just getting by on ALL the places?

Start out with a few key platforms where you know your ideal client hangs out and really work on creating a strong presence there.  A solid strategy and being selective will lead you to the people you should be having conversations with and turning them into customers.

Value your time, your audience and the content you’re putting out there.

That is what makes all the difference between just using social media and truly creating impact and getting results with it.

Your Right People are waiting to connect with you, so let’s take out the guesswork and the ‘eventually’, be choosy and make sure you find each other.

Not sure where to start? Let me help. It’s time to get clear on your goals, your Right People (and where to find them!) and an action plan.


driving traffic from Facebook to your website

One thing I can’t stress enough is that your social media and online presence should be fun, easy and manageable (okay, I guess that’s three things!). It should fit into your lifestyle or you’re not going to want to do it and we all know that inconsistency is a big no-no when it comes to your social media.

When you have the right systems and strategies in place and they are working on auto-pilot, you’re online presence is doing the work for you. Like making it easy to drive traffic from your social media platforms to your website.

Today I’m sharing one easy and quick change for your Facebook page that can drive more traffic to your website.

See that arrow in the screenshot below pointing to my About section? That’s what we’re talking about today.



So that little section is super important. It should include relevant keywords here that will help people find your page if they are searching on Facebook.

You’re limited to 255 characters, BUT only the first three lines will appear on your Facebook page. A potential customer will have to click through to your About section to see the rest of that text.

And this brings me to this week’s tip. Be sure to include your website link in that About section and make sure it’s in those three lines that show up on your page.

With your website link right on the front page at the top of your timeline, potential customers can click over directly from your Facebook page. That one teeny tiny step means less work for your customer and more website traffic for you. TWEET THIS.

Here’s a quick screenshot of where you will pop in that link:


I know, some of you might be like, “DUH, JAMIE. My link was already there!” and if it is, keep rocking! Either way – take this time to make sure your Facebook about section is optimized fully with the right keywords.

P.S. Share your Facebook page links in the comments. I want to see what everyone is up to!

Here’s mine:

make it easy for others to share your stuff on Twitter

This is by far one of the easiest ways to make it super simple for people to share your content on Twitter.

There’s no writing, editing or struggling over which grammar error to commit due to character limits. They just click on a link and your message is shared by them. Easy peasy!

Click to Tweet is going to be your new best friend.

So here’s how the magic happens. You write your tweet promoting your latest blog post or product and then generate a link to share. When that Click to Tweet link is clicked, the message you created will be automatically added to their Twitter compose box.


Since your message is already written with exactly what you want it to say, they don’t even need to change it. It’s right there ready and waiting for them to hit Tweet!


Pretty awesome, right?

Here’s a few ways you can use this rad tool:

  • Put it in your newsletter so your subscribers can share the love.
  • Add it to a blog post you’ve written and make it so readers can share one of your brilliant quotes.
  • Sprinkle a few throughout your new offering page to get the word out.

A couple notes on this:

  • Be sure the message your tweeting is enticing. Don’t just use it for any old message. You want to create an impact!
  • Make sure you include a link to where people can find out more about what you’re promoting.
  • Think about including your Twitter handle in the message, so you can see who has been sharing and you can shoot them a quick thank you tweet later.

Want to try it for yourself?


“Just learned how to make my content easily shareable with Click to Tweet. Thanks @JamieAnn!”

P.S. Make sure you follow me on Twitter so I can follow back and see how you’re using Click to Tweet!

HOW TO: share Instagram photos on your Facebook business page

I love Instagram because it gives you a peak into someone’s day. Blog posts and status updates are always good, but photos let you see the more personal side of people. It’s those behind the scenes images that kind of humanize a business a bit more, don’t you think?

Well, I think so. And that’s why I love having the option of connecting your Instagram profile to your Facebook business page to share your photos.

Connecting your Instagram account to your Facebook business page is pretty straight forward. Here’s a quick walk through to get you started sharing your photos.

Step One: Go to your Options page on Instagram.


The Options page is in the upper right hand corner of your Profile page. From there you’ll head on over to Share Settings.

Step Two: Connect Instagram to Facebook.


Once you’re in Share Settings, you’re going to want to connect to Facebook if you haven’t already.  If your Facebook account isn’t connected yet, you’ll be prompted to log in. Note: make sure the personal account you’re connecting to is an administrator of the the business page.

The default share option is to share to your personal wall, so you want to tap that Wall (Default) option.

Step 3: Give Instagram access to your Facebook pages.


You’ll be directed once again to Facebook and prompted to give Instagram access to your page(s). Tap on Allow All. 

When you’re back in Instagram, select the page you want to post your photos on and make sure the check mark next to it has appeared. Now you’re set and next time you tap Facebook in your sharing options, your photo will be shared on your Facebook page!

Alright, friends. There you have it. Now get to sharing!

P.S. Did you find this post helpful? Pop over HERE and drop your email in for more tips and tricks just like this! Click click: RIGHT HERE